The book “Jab, Jab, Jab, Right Hook” (How to tell your story in a noisy social world) by Gary Vaynerchuk
The message: how to use social media to boost your business
Gary Vaynerchuk is a renowned Social media guru – the modern world thrives off social media. Used correctly, it allows us to connect, promote, network and sell. Yet, social media can also be a huge nightmare in terms of a time drain – especially if you don’t have a clear strategy to optimise the time you do spend on it.
So, when we first started on social media, we found “Gary Vaynerchuk” talked a lot of sense.
Jab, Jab, Jab .. is not Gary Vaynerchuk’s first book but the one we suggest all new property people buy, read, study – then implement.
Reaching your customers
The book itself starts with covering the setup, and why social media is the key to digital marketing and reaching your customers. Now, social media develops fast, and the book on the surface will appear dated as it was written in 2013. That said, the strategies included, and Gary’s reasoning is still solid.
The reason behind the book is the belief that most people will engage via their mobile phones. And he is right.
The second chapter discusses the importance of storytelling – as it is storytelling that sets successful people apart on social media.
These chapters are important, and I would suggest you study them – don’t just skip ahead.
Social media platforms
The next five chapters (or ‘rounds’ as they are described in the book) cover Facebook, Twitter, Pinterest, Instagram and Tumblr. These platforms are the cornerstone of Gary’s social media strategy at the time of writing.
For property businesses, let’s start with Facebook. As we all know, Facebook is a great place to advertise, engage and communicate with a range of audiences for your business. The book covers some great examples of advertising, content and engagement pieces. While they might not be directly applicable, with a bit of lateral thinking, you can apply these to your property business.
The second platform the book talks a lot about is Twitter. Before you write Twitter off, it is making somewhat of a comeback and is used heavily by tech companies. If other property businesses are overlooking it, then there is an opportunity.
Gary’s key for Twitter is to listen and engage. Twitter allows you to search its content in real-time so you can engage with questions and content. He also covers hashtag use which might be slightly different from Instagram.
Image-based social platforms
The next two rounds cover image-based social platforms. This is clearly where property people have an advantage, as everyone loves looking at property, developments, before and afters, interior design, and so on.
Take advantage of this trend. Even taking and posting pictures of swatches and tile choices can be a great way to engage and stay active.
Pinterest especially can drive actual traffic to your website, while Instagram is a great way to build up a following and use short video as well as imagery.
The last main section on platforms is Tumblr. Tumblr is a micro-blogging platform which Gary Vaynerchuk suggests is suited to creative types – so again, this could be a great way to drive engagement. It is possibly the smallest of the main platforms the book discusses in detail.
The next chapter covers opportunities in emerging platforms ( you need to remember the book is a little older). LinkedIn is covered here, for example, and that is a much bigger player now which all property businesses should be using to grow their professional network. Google plus is also mentioned, but that was shut down a while back.
All companies are media companies
The final two chapters are probably the most important. They cover the amount of effort you need to use to create and share content. Then the next section gives you the right mindset – all companies are media companies.
Overall, while older by social media standards, this is a great book which property owners should invest in. It gives you a framework that has clearly worked for Gary Vaynerchuk.
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